Khali Henderson
BuzzTheory Strategies

Aliso Viejo, CA, May 16, 2016 Clarify360, announced today that CRN®, a brand of The Channel Company, has named Jo Peterson, vice president,, Cloud Services, to its prestigious 2016 Women of the Channel list. The women executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision, and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees on the basis of their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

As vice president of Cloud Services, Jo’s role is to road map cloud solutions for clients in the mid market and enterprise space for Clarify360, a Digital Enterprise Advisory Firm focused on workload optimization for both new and existing cloud, collocation and connectivity footprints.

An early adopter of cloud services in the channel, Peterson has assembled and vetted a portfolio of 34 different suppliers, organizing them by cloud workload supported, to meet the needs of Clarify360’s clients. Her expertise includes managing vendor relationships, establishing/maintaining product development life cycles commensurate with market requirements, and creating sales literature, as well as internal and external training and sales methodology.

In addition, Peterson has been very active in the channel community as a thought leader. She is the founding CoChair of Cloud Girls and serves on the Board of Directors as well as those of several other industry organizations and vendor advisory panels..

“These executives have made a lasting mark on our industrygrowing and elevating partner programs, leading transitions to new business models and introducing cutting-edge go-to-market strategies, among other remarkable achievements,said Robert Faletra, CEO, The Channel Company. “We congratulate all the 2016 Women of the Channel and celebrate their singular contributions to the advancement of the channel ecosystem.”

Jo’s focus on NextGeneration Technology and cuttingedge providers has enabled our team to provide unique business benefit to our clients,” said Clarify360 CEO Kelly Ratcliff. “Often our team architects hybrid solutions that leverage a client’s current technology while adding new platforms for future services. In fact, Jo’s goal is for Clarify360 to act as the bridge for our clients between traditional services and nextgeneration workloads.” 

The 2016 Women of the Channel list will be featured in the June issue of CRN Magazine and online at

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About Clarify360

Clarify360 is a Digital Enterprise Advisory Firm focused on workload optimization for both new and existing cloud, colocation and connectivity footprints.

Our clients look to us to transform technology into business advantage. Our core competency is workload optimization for net new as well as existing footprints. We design and source solutions in the connectivity, cloud, collaboration and mobility space.

Driven by our client’s realtime solution requests, we’ve developed a strong portfolio across multiple service sets. On behalf of our clients, we’ve been able to successfully navigate the rapidly changing landscape of traditional and nextgeneration solution providers and their offerings.

About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

CRN is a registered trademark of The Channel Company, LLC. The Channel Company logo is a trademark of The Channel Company, LLC (registration pending). All rights reserved.

The Channel Company Contact:
Melanie Turpin
The Channel Company
(508) 416-1195