Cloud Girls is honored to have amazingly accomplished, professional women in tech as our members. We take every opportunity to showcase their expertise and accomplishments – promotions, speaking engagements, publications and more. Now, we are excited to shine a spotlight on one of our members each month.
Our March Cloud Expert of the Month is Heather K. Margolis.
Margolis is Founder and CEO of Spark Your Channel, creators of the Spark Your Channel through-channel marketing automation platform, and Founder and Chairperson of Channel Maven Consulting, a strategic channel marketing agency.
A self-proclaimed “recovering channel professional,” Margolis is passionate about enabling vendors to drive sales through their channel partners. She spent several years in channel programs and marketing for big-brand tech companies like EMC, EqualLogic and Dell before forming Channel Maven Consulting in March of 2009 to provide strategic channel marketing “to” and demand generation “with” IT and telecom channel organizations of all sizes.
Margolis has a master’s degree in business administration from Babson College in Wellesley, Mass. She grew up in Massachusetts and now lives in Boulder, Colo., with her husband and fellow entrepreneur Simeon, their two daughters and dog Zoe.
When did you join Cloud Girls and why?
I joined Cloud Girls in 2017 when I heard about the amazing group of women, the initiatives around mentorship and philanthropic goals.
What do you value about being a member of Cloud Girls?
I’m really thrilled with what I’ve learned and what we’ve accomplished as a group. The philanthropic aspect is incredibly important to me.
What is the biggest risk that you’ve taken?
Last year I saw a need in the marketing, did a ton of due diligence and then made a huge leap. I put my saving into it, took money from friends, colleagues and investors and started www.sparkyourchannel.com. Spark is a through-channel marketing automation tool that does things totally differently. No email, video/webinar/podcast personalization, and AI that deliver personalized content to the Partners on a set cadence.
What’s your favorite inspirational quote?
Quality isn’t job one, being totally F&$^)$g amazing is job one.
What one piece of advice would you share with young women to encourage them to take a seat at the table?
We’re all better when we bring diversity to the table. Not just women but people of all generations, people of color, people who are differently abled. By listening to our entire community of professionals we will build better technology and better organizations.