Mayka Rosales-Peterson, Senior Manager of Partner Marketing at Intelisys/ScanSource, was recognized by Cloud Girls, in collaboration with the Alliance of Channel Women, as a Rising Star in the eighth annual Cloud Girls Rising “Women to Watch” awards announced in May of 2023.
The Cloud Girl Rising awards were created to honor women in the telecom and IT channel who have shown leadership and innovation in the emerging cloud space as well as to inspire more women to step forward and follow their example.
Mayka was honored as a Rising Star, a female up-and-comer in the cloud community who has shown initiative in advancing cloud and next-generation technology solutions for her organization, customers and the industry.
Cloud Girls is pleased to share more about Mayka in this edited excerpt from her award application.
What examples demonstrate your success at implementing or promoting cloud and next-gen technology, management principles or process?*
Here are some examples that have demonstrated my success in implementing and promoting cloud and next-gen technology, management principles or processes.
I spearheaded programs at Intelisys that created more stickiness with both of our sales partner and supplier community with iU digital marketing campaigns, marketing playbooks, email and social drip campaigns, and data analytics to show campaigns success. In our marketing automation tool, I manage marketing enablement pieces that offer our our sales partners the marketing resources to help them sell cloud services and other solutions to their end customers. I also have developed programs at Intelisys via Intelisys University that allow our supplier partners to educate sales partners on their solutions and also enable partners through go-to-market programs and marketing resources.
How have you led by example? What have you done to inspire team members around cloud and next-gen technologies?
I have led by example by helping build programs that help our partners scale around cloud and next-gen technologies. I co-chair our Diversity and Inclusion Partner Program (that is the ﬁrst partner program at a TSD level in the channel) that is dedicated to teaching and growing our BIPOC sales partners in learning about new solutions and technologies and providing the resources they need such as additional marketing development funds, internal resources, one-to-one time with leadership and many other incentives dedicated to this group to foster growth. This innovative program is bold, and it has inspired many team members to want to learn more about how to help these sales partners grow in our channel and be educated around technology solutions and technologies to help them scale for the future.
How have you mentored other women in the channel – above, below and at your level?
Yes. I have mentored women below my level to help them rise and be bold in what they should ask for. I think that an empowered woman is a strong woman and one that can accomplish anything. It is important to me that the next generation of women have less obstacles that I had and that they can reach even greater heights than I did to help move all of us forward.